After googling “which ESP should I use”, you probably hit a brick wall because there are a million of them to choose from…
But nevertheless, an autoresponder or email service provider (ESP) is crucial for your marketing efforts.
With many different providers, not one alone is the best.
But one will definitely be better for you than the others.
This chart will help you decide what ESP is best for you!
|Name of ESP||Price||Automation||Best Use||Free Trial|
|SendinBlue||Free for up to 300 emails per day. Plans start at $25.||👍||If you want it all, Email automation, SMS, CRM, and more!||Unlimited|
|Drip||Plans start at $49.||👍||eCommerce||14-days|
|Aweber||Plans start at $19.||👍||Simple and easy to use||30-days|
|Get Response||Plans start at $15.||👍||Great for popups||30-days|
|Convert Kit||Free for the first 500 subscribers. Plans start at $29.||👍||Bloggers and creators||Unlimited|
|Constant Contact||Plans start at $20||👍||eCommerce||60-days|
|Mail Chimp||Free for the first 2,000 Subscribers. Plans start at $10.||👍||Simple and easy to use||Unlimited|
Need SMS along with email marketing? SendinBlue is great for this.
With simple drag and drop tools, this is ideal for beginners.
They also have great CRM tools with their plans. The chatbox is one of the best out there.
With the visual workflow builder, they are great for targeted customers.
If you are looking to automate your eCommerce marketing…
Look no further!
“Stress-free email marketing software” is how they describe themselves, and I could not agree more.
They are hands down the easiest and simplest software to accomplish the job.
Which is why Brian Dean uses them.
See why he uses them in your 30-day free trial!
Get Response comes with all of the email marketing tools that actually help you build your list.
So if you are looking for popups (the good kind) and landing page software…
This is for you.
This ESP was primarily designed for professional bloggers and any online creator.
With Convert Kit, it is easy to segment subscribers into the categories you want.
They offer extensive support primarily through email and a blog full of great learning material.
Constant Contact has a very easy to use interface and comes along with plenty of support.
This comes with useful features like automation, A/B testing for subject lines, coupons, surveys, entry for donations, and much more…
Making this ESP great for running any eCommerce business.
- Live chat
- Phone calls
- Community support
- Plenty of blog posts around helpful topics
From full automation to the simplest emails, MailChimp has it all.
But here’s the thing, it is free if you have less than 2,000 email subscribers…
And like all ESP, The pricing plan is based on the number of email subscribers you have.
Their support is known to be slow unless you are a premium member.
Action Step: Pick one ESP and stick with it
Autoresponders are the simplest form of marketing automation.
After you feel confident with your Autoresponder sequence that should look something like this…
You are ready for email marketing automation.
So get this, you can target your customers effectively by segmenting them into different categories. This is to make sure you provide them with the right content at the right time.
But this can become very difficult very fast!
Let me explain…
You can segment your audience by their responses. This way you make your emails as targeted as possible.
The point of all of this?
To drive your conversion rate through the roof!
Here let me show you.
You own a sports retail shop, and you want to do a 25% sale on your mountain biking gear to all of your loyal customers who are on your email list.
But here’s the thing, some of your customers only want skiing gear.
Now the next time you are sending out your monthly newsletter, include a link like this.
|So get this…|
We offer deals on certain categories of our retail merchandise.
But I only send this to our ride or die mountain biking customers…
Click here to get access to the best deals on our mountain biking equipment.
(I will only send the special offers to those of you who are interested in mountain biking.)
This way, you can leave your customers alone who do not want mountain biking gear.
By checking “selecting an ESP” off of your to-do list, you can start to set up that autoresponder!
But if you want to learn even more about email marketing…
You’ll need to check out my email marketing ebook.