🎄$52.5K Revenue in Just 63 Days: Our Christmas Light Installation Journey

Zero experience. Two founders. One crazy idea. Here’s how

@colealyon and I built a profitable Christmas light business from scratch at the end of 2024:

💡 The Numbers That Lit Up Our Season (Oct 8 – Dec 11):

  • $52.5K Revenue
  • $27.3K Profit
  • 43 Properties Decorated
  • 169 Leads (25.4% close rate!)
  • 1,125 total hours

🤯 The Sprint: $49,106.47 revenue in just 30 days (Nov 11 – Dec 11)

  • Working 75-95 hours/week.
  • Absolutely exhausted
  • Genuinely fun and 100% worth it

🎯 Most Surprising Discovery:

Our best lead source? Not SEO. Not social media. Simple yard signs! Or as we like to call them, money bushes.

💰 Behind The Scenes:

  • $17.5K – Materials
  • $4.8K – Marketing (lesson learned: could cut $3K next year)
  • $1.8K – Transaction fees (Hopefully we pay less than 2.9% next year)
  • $1.1K – Misc expenses

🔁 Next Season’s Game Plan:

  • Hiring team members
  • Streamlining SOP for team members
  • Place 3-5x more yard signs
  • Work van and storage unit

We’re just getting started. With systems in place and lessons learned, next season is going to be HUGE.